November/December GM Update: Overcoming Challenges

It’s probably already cliche to say “it’s been one heck of a year.” There have been challenges a-plenty for all of us, whether we’re working or shopping at the Co-op - but I’m so proud of how all of us have persevered. 

First, I wanted to thank this community for the level of engagement we’ve experienced this year. More owners are showing up at board meetings; and we’ve had productive discussions about a number of topics of concern for owners and shoppers. It should be celebrated that this community is filled with lots of different viewpoints, because diversity drives dialogue and gives us an opportunity to work together towards more compassion.

Currently, our county and region are seeing an uptick in Coronavirus cases. Our approach since March has been to be safe rather than sorry, and thanks to everyone’s combined efforts, no Co-op employees or shoppers have reported contracting the virus. The Co-op will continue to follow OHA’s recommendations for the winter, which include face coverings and other safety protocols. 

As part of the Co-op’s goal to keep shoppers safe, we launched an online grocery ordering service earlier this year to offer curbside pick-up and Ashland delivery. This has been a life-saver for a number of our shoppers - perhaps literally! As the regular flu season approaches, along with the threat of coronavirus, allowing shoppers to minimize contact when shopping is a high priority. I am very happy to report that eGrocery delivery service provided by the Rotary Club of Ashland will continue through January 31. Learn more here.

Despite the non-stop disruptions of 2020, our team of 170+ dedicated employees continues to show up day after day, week after week with uninterrupted service to our community. The job has had added challenges this year, and we have worked to support our employees. The Board of Directors supported a “hero pay” differential that began in March and has recently been extended to the end of the year. And our employees’ experiences have inspired us to state why Black Lives Matter to the Co-op (read more here). 

Of course our many friends and neighbors who were impacted by the Almeda and Obenchain Fires are still on our mind. Remember when I asked you back in 2018 to support a fundraiser for the town of Paradise after their devastating fires? I drew a parallel then to Ashland: a small city in the mountains, a diverse population, and the threat of wildfires always looming. Unfortunately, we experienced a very similar event in our valley. And the ways our community responded have moved me:

  • The Co-op’s Almeda Fire Relief Fund has raised over $110,000 - an amazing outpouring of direct financial support. Over half of this has already been distributed, and the AFC Gives committee is strategically planning additional disbursements.
  • Vendors donated thousands of dollars worth of products to support relief efforts.
  • Our staff jumped in to volunteer with Rogue Food Unites, Rogue Valley Fire aid volunteers, Rogue Action Center, ACCESS and many other organizations leading recovery efforts. 
  • Shoppers have generously donated to seven Co-op staff who lost their homes, both by directly donating to GoFundMe accounts, and by buying pumpkins in October, which raised $2,490. 
  • Product donations from our trusted vendors resulted in the new Relief Reuben at the Co-op Kitchen, where 100% of proceeds are going to relief efforts. And already over $4,700 has been raised!

One thing isn’t changing this year: the Co-op’s Thanksgiving meal, a great option for an affordable, high-quality meal, available in individual servings or as a family meal for 6-8 people. Ordering ends on November 23, and pick-up takes place on November 25 - you can check out the offerings and order here. We're also expanding the opportunities to enjoy the Co-op Kitchen’s Thanksgiving offerings through EBT/SNAP benefits - read more here. Get an early taste of Thanksgiving when we switch the hot bar on November 16, or pick up just the dishes you need or crave from the Grab & Go cooler. 

We look forward to offering a unique alternative to the annual Gingerbread Cookie Party on December 12 - while we can’t have everyone in our cozy classroom this year, you’ll still be able to pick up cookies and decorating materials to take home. 

Moving forward we're planning for a 2021 that allows us to get back to what we love: bringing this community together over healthy, flavorful food and a deep connection to our valley. We'll have backup plans, but we hope to celebrate a return to "the old normal" in 2021 - including real hugs! All of us at the Co-op wish you a peaceful and healthy holiday season.


In cooperation,
Emile Amarotico 

More Co-op News

On the Road to Sustainability

By Laura Pfister, Media Coordinator

Forty six years ago, a group of families formed a buying club to access sustainable, local organic food as an alternative to modern industrial agriculture. This humble foundation of social and environmental responsibility started the Ashland Food Co-op and has shaped every decision we’ve ever made. It’s how, over four decades later, that a small buying club became a 30 million dollar, 17,500 square foot Certified Organic Retailer diverting 82% of their discards from the landfill.

Staff Picks: Earth Friendly Products

In celebration of Sustainability Month in April, we asked our Sustainability Committee to share their favorite eco-friendly product.

2018 Kids Summer Camps

We’ve teamed up with Rogue Valley Farm to School to offer three different camps this summer. Each week campers will dive into food production, preparation and exploration, with a mix of farm and kitchen experiences that delight the senses and inspire the soul. Join Rogue Valley Farm to School staff as they cultivate the ability to grow and cook delicious, healthy, seasonal meals. Monday - Wednesday at the Co-op Community Classroom, Thursday & Friday at the Farm at SOU.
 

Update on our Strategic Initiatives

By Ed Claassen, Board President

Your Board and Management Team invested a significant amount of time in 2014 developing a set of strategic initiatives that we believe are vital in shaping the future of our business and furthering our mission. We formed a Strategic Planning Steering Committee consisting of 3 Board members and 3 Management Team members to guide the implementation of these initiatives.

2018 Electronic Coupon Schedule

To further our sustainability efforts and to serve you better, we began offering Electronic Owner Coupons in January 2017 at the register.

No more forgetting to bring your owner coupons. No more waiting for your newsletter to arrive. Cashiers simply ask if you want to use your owner coupons when you check out.

As we enter our second year of Electronic Coupons we wanted to share a couple of friendly reminders and the 2018 month by month schedule.

Please note:

What Does Democracy Have to Do with Cooperatives?

By Annie Hoy, Marketing Manager

We often refer to cooperatives as “democratic enterprises.” But what does that really mean? The Ashland Food Co-op, like all other co-ops in most economic sectors, is owned and controlled by the people who use its services.

Co+op Basics: High Integrity, Low Price

Looking to stretch your grocery budget? So are we! We've lowered the price on over three hundred items to create a set of high integrity staples for every shopper. Welcome to Co+op Basics.

Co+op Basics includes over 300 pantry and household staples. From beef to milk to cereal, we’ve lowered the margin and price on all those items to make organic, healthy food accessible to every shopper.

Co+op Basics Staff Favorites

After the holidays, we usually find our pocket books a little lighter. Here are a few favorite Co+op Basics items our staff turn to when the money is a little tighter.  

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Proposals Sought for the 2018 Community Grants

The funding cycle for the 2018 Co-op Community Grants for nonprofit organizations is now open.

Every spring, for more than 20 years, we’ve been donating to area nonprofits through our Community Grant program. We are committed to creating healthy, sustainable communities and this program helps us fulfill that commitment by supporting the amazing work of local nonprofits. The Community Grant program is also the highlight of Cooperative Principle 7, Concern for Community, and is something we take to heart.

From the General Manager’s Desk

By Emile Amarotico

As we commence our lap around the sun in 2018, I wish to recognize the longstanding contributions of an amazing group of professionals. We are blessed with the dedication of eleven department managers expertly coordinating the daily flow of people, products and services that breath life into our Co-op!

  • Lynne (35+ years’ tenure) our Grocery Manager oversees keeping the aisles abundant with shelf stable products and coolers full of fresh perishables.

The Role of the Board in Co-op Governance

By Gwyneth Bowman, Vice President

After serving on the AFC Board for fourteen years my passion for the Co-op model has strengthened my commitment to the Cooperative Principles and Values. Of special importance is how we work together as a governing body with one voice. We are the ultimate decision-makers of our Co-op and hold a trusteeship for the benefit of our owners and community.

Fall Favorites from the Co-op

Like it or not, the cool weather has arrived. Whether you are heading out for a hike or enjoying a good book by the fire, the Co-op Deli has what you need to fuel your favorite fall activity. Stay warm with these comfort food recommendations from the Co-op Deli.
 

From the General Manager's Desk

By Emile Amarotico

A recent visitor commented that our parking is totally inadequate to our business volume. What’s true is that we cannot create more parking due to space and municipal code constraints. Thus, the value of each available space is increasing over time. Assuming only half of Co-op shoppers use automobile parking, each space supports at least $200,000 in annual sales.

Meet Board of Director Julie O'Dwyer

When not working on Board of Director efforts, my profession is an Interior and Building Designer. I own the Ashland Design Studio, located in the Historic Railroad District, and have a design services studio there - JulieO Design. I have been in the architectural design business my whole life; from crawling around my father's architectural studio to traveling around the world working on buildings large and small to now having created my own niche in the local building community. I took a few years off this path to own and run Tease Restaurant here in Ashland.