Report from the Board of Directors: Strategic Plan Update

By Jeff Golden, External Relations Committee Chair

Ashland Food Co-op is striding into the future with careful intention. We’re especially focused on the three top priorities of our strategic planning process, a collaboration of our board and management team. A quick update:

  • Expanding physical capacity. Purchasing the vacant 1.8 acre parcel behind Ashland Lumber on Clear Creek Drive gives us a secure option for long-term expansion near the downtown area. We also continue conversations with Umpqua Bank about the prospect of acquiring their property in order to grow our existing campus. How we develop one or both of these properties will be decided carefully over time, with plenty of opportunity for input from you, our owners
  • Expanding prepared food offerings. For a year now we’ve occupied the former Deux Chats Bakery at 222 A St. There we bake an expanding line of goodies for the deli and dessert case in the main store. We’re now ramping up a line of pizza, (baked or ready-to-bake) for the deli and for “grab-and-go” in the store, and have plans for a line of sushi that meet our product standards. Stay tuned; we think that “value-added” food production, which can both respond to evolving customer tastes and habits and more fully utilize locally-grown produce, could become a major segment of AFC business in years to come.
  • Expanding the co-op movement. Our passion for the value of co-ops extends beyond our own co-op.  Living as we do in a community that strongly reflects cooperative values of empowerment, democracy and broad economic opportunity, we strive to encourage and nurture a growing sector of cooperatively owned businesses in Southern Oregon. We regularly explore possibilities with our Rogue Co-ops colleagues—the Medford Food Coop, Grange Co-op and Rogue Credit Union. Some are described online at and we’re preparing a competition for the best business plan for launching or expanding a cooperative business.  We think we’re on the brink of a breakthrough for cooperative enterprises, and we want to help make it happen.

As an AFC owner, would you like to get involved with any of these initiatives? We’d welcome your ideas and energy. Drop a note to [email protected] to let us know how you might want to participate in building the future of your co-op.

More Co-op News

Meet Board of Director Trine Ostergaard

Trine Ostergaard is a newly elected Ashland Food Co-op Board of Director. She brings a world, literally, of experience to the table and has a sincere passion and love for the Co-op. We are thrilled to have her aboard and asked her to answer a few questions.

Tell us a little bit about yourself.

Meet Board of Director Dean Williamson

Dean Williamson is a newly elected Ashland Food Co-op Board of Director. He brings to the table a plethora of co-op experience and a love of chocolate chip cookies. We are thrilled to have him aboard and asked him to answer a few questions.

Tell us a little bit about yourself.

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By Lauren Taber, Pachamama Coffee Cooperative

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We found that the answer was even simpler: cooperative ownership. Pachamama Coffee has been 100% farmer-owned since day one, and is currently owned by 140,000 small scale family farmers across the coffee producing regions of the world.

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The AFC Board of Directors is pleased to announce the results of the 2018 Board Election. There were three excellent candidates running for two Board positions. In total, 905 votes were cast.

Congratulations to the following candidates who will serve three-year terms on the Ashland Food Co-op Board of Directors.

Thank you for voting!



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Riding off into the Sunset


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