November/December GM Update: Overcoming Challenges
It’s probably already cliche to say “it’s been one heck of a year.” There have been challenges a-plenty for all of us, whether we’re working or shopping at the Co-op - but I’m so proud of how all of us have persevered.
First, I wanted to thank this community for the level of engagement we’ve experienced this year. More owners are showing up at board meetings; and we’ve had productive discussions about a number of topics of concern for owners and shoppers. It should be celebrated that this community is filled with lots of different viewpoints, because diversity drives dialogue and gives us an opportunity to work together towards more compassion.
Currently, our county and region are seeing an uptick in Coronavirus cases. Our approach since March has been to be safe rather than sorry, and thanks to everyone’s combined efforts, no Co-op employees or shoppers have reported contracting the virus. The Co-op will continue to follow OHA’s recommendations for the winter, which include face coverings and other safety protocols.
As part of the Co-op’s goal to keep shoppers safe, we launched an online grocery ordering service earlier this year to offer curbside pick-up and Ashland delivery. This has been a life-saver for a number of our shoppers - perhaps literally! As the regular flu season approaches, along with the threat of coronavirus, allowing shoppers to minimize contact when shopping is a high priority. I am very happy to report that eGrocery delivery service provided by the Rotary Club of Ashland will continue through January 31. Learn more here.
Despite the non-stop disruptions of 2020, our team of 170+ dedicated employees continues to show up day after day, week after week with uninterrupted service to our community. The job has had added challenges this year, and we have worked to support our employees. The Board of Directors supported a “hero pay” differential that began in March and has recently been extended to the end of the year. And our employees’ experiences have inspired us to state why Black Lives Matter to the Co-op (read more here).
Of course our many friends and neighbors who were impacted by the Almeda and Obenchain Fires are still on our mind. Remember when I asked you back in 2018 to support a fundraiser for the town of Paradise after their devastating fires? I drew a parallel then to Ashland: a small city in the mountains, a diverse population, and the threat of wildfires always looming. Unfortunately, we experienced a very similar event in our valley. And the ways our community responded have moved me:
- The Co-op’s Almeda Fire Relief Fund has raised over $110,000 - an amazing outpouring of direct financial support. Over half of this has already been distributed, and the AFC Gives committee is strategically planning additional disbursements.
- Vendors donated thousands of dollars worth of products to support relief efforts.
- Our staff jumped in to volunteer with Rogue Food Unites, Rogue Valley Fire aid volunteers, Rogue Action Center, ACCESS and many other organizations leading recovery efforts.
- Shoppers have generously donated to seven Co-op staff who lost their homes, both by directly donating to GoFundMe accounts, and by buying pumpkins in October, which raised $2,490.
- Product donations from our trusted vendors resulted in the new Relief Reuben at the Co-op Kitchen, where 100% of proceeds are going to relief efforts. And already over $4,700 has been raised!
One thing isn’t changing this year: the Co-op’s Thanksgiving meal, a great option for an affordable, high-quality meal, available in individual servings or as a family meal for 6-8 people. Ordering ends on November 23, and pick-up takes place on November 25 - you can check out the offerings and order here. We're also expanding the opportunities to enjoy the Co-op Kitchen’s Thanksgiving offerings through EBT/SNAP benefits - read more here. Get an early taste of Thanksgiving when we switch the hot bar on November 16, or pick up just the dishes you need or crave from the Grab & Go cooler.
We look forward to offering a unique alternative to the annual Gingerbread Cookie Party on December 12 - while we can’t have everyone in our cozy classroom this year, you’ll still be able to pick up cookies and decorating materials to take home.
Moving forward we're planning for a 2021 that allows us to get back to what we love: bringing this community together over healthy, flavorful food and a deep connection to our valley. We'll have backup plans, but we hope to celebrate a return to "the old normal" in 2021 - including real hugs! All of us at the Co-op wish you a peaceful and healthy holiday season.
In cooperation,
Emile Amarotico
More Co-op News
Nourish Your Family and Fight Hunger
The holiday season is upon us. Amidst the shopping frenzies, family gatherings, and parties it can be hard to remember this is also a season of giving. That’s why we want to make it easy for you to give back. So easy that it’s as simple as doing your everyday grocery shopping. You can nourish your own family and help fight hunger in the Rogue Valley.
For the month of November, we are once again teaming up with Smart Chicken® for the Smart Chicken® Smart Giving program.
Here’s how it works.
5 Reasons to Love Co-ops
By Laura Pfister, Media Coordinator
October is National Co-op Month, so what’s the big deal? Being a co-op is special. Yes, we know we are biased, but being a cooperative enterprise means we do business differently. We don’t have a single owner living on their private island drinking margaritas all day without a care in the world. We are owned and governed by you, our 10,000 members. We share the burden in hard times and share the benefits in the good times. We put people, the planet and our principles before profit.
From the General Manager's Desk
By Emile Armarotico
This spring, National Co-op Grocers recognized Ashland Food Co-op as a Co+efficient Sustainability Star for our excellent sustainability efforts.
Our Sustainability Vision aims at being carbon neutral by 2030. We’ve taken a great stride toward this by installing a 39 kilowatt solar electric system on our rooftop with the capacity to generate approximately 7% of our electricity usage. The cost was partially offset by a $27,000 REAP (Rural Energy for America Program) Grant.
Local Starts at the Co-op
When we say local, we mean local. We source our local goods from within 200 miles of the store. By purchasing goods from local producers, we aim to create and maintain a healthy local economy and support family farms. What could be better than helping your community by buying local goods?
With all the local products that we offer, it’s hard to pick a favorite. But that’s exactly what we asked our staff to do. Here are some of their go-to local eats.
Your Fruit. Your Cider.
How often can you browse the shelf at your neighborhood grocery store, see a bottle of hand crafted, local cider and say, “Hey, I help make that!” Well, at the Co-op you can.
Millions of Peaches, Peaches for Me
By Laura Pfister, Media Coordinator
Many of us wait all year for this moment. We spend the winter months dreaming of a certain fuzzy stone fruit, its sweet juices dripping from our face and the buttery golden pie crust those yellow-orange slices will inhabit.
Good news! The wait is over. That local, sweet orb of sunshine has finally arrived. That’s right. Rolling Hills peaches are here!
2017 Board Election Results
We're Sustainability Stars!
Deep in our hearts we've always known we were sustainability stars, but now we have an award to prove it.
We recently received a Co+efficient Sustainability Star award from National Co-op Grocers (NCG) recognizing our positive environmental and community impacts.
Co+efficient, NCG’s sustainability program, measures social, environmental and local economic impacts from participating food co-ops across the country.
Give Where You Live
It’s the most wonderful time of year! Yes, we know that phrase is generally reserved for the holiday season. But for us, this truly is the most wonderful time of the year. It’s OUR season of giving.
Dine In and Bike Your Way to Savings
Did you know that approximately half of our landfill waste stream is composed of Deli trash? A significant part of that is “to-go” containers, which are sometimes used for dining in and don’t end up “going” very far at all.
Sustainability matters in everyday actions and we want you, our customers, to help us reduce unnecessary waste and make the most ecologically sound choices possible.
Participate in YOUR Co-op!
Spring Picks
The sun is (mostly) out and the weather is finally getting warmer. That must mean summer is right around the corner, right? We sure hope so. We’re ready to grill, soak up some sun and enjoy the many fruits and vegetables that are in season. Our Floral Coordinator, Rachel Chastain, shares some of her favorites.
Be the Sustainable Change
By Laura Pfister, Media Coordinator
Sustainability is not a new concept at the Co-op. It has always been part of our DNA. We’ve been using sustainable business practices before it was the “cool”, “responsible” thing to do. In fact, the Co-op was founded 45 years ago largely on the principles of sustainable, local organic food production as an alternative to modern industrial agriculture.
A New Look
By Laura Pfister, Media Coordinator
For 45 years we’ve been loving local and fostering community. Throughout our almost half a century history, our identity and logo has gone through many iterations.
Some of you might remember the logo above from our newsletter in the early 1980s.
As we’ve done multiple times throughout our history, it’s time to refresh our brand and launch a beautiful, new logo to take us into the next decade.
Turkey and Sweet Potato Chili
Turkey and Sweet Potato Chili is one of my favorite Co+op Basics recipes. It is full of flavor, color and shatters the myth that a healthy meal has to cost a fortune and take all day to prepare. This recipe is also a clever way to use sweet potatoes, which are not only tasty but high in fiber and vitamin A.