Co-op, Community and Coffee

We are thrilled to announce that the Ashland Food Co-op has purchased the Rogue Valley Roasting Company (RoCo) from longtime owner, Dustin Way.

Rogue Valley Roasting Company has been a neighborhood favorite for almost 30 years. For the past 16 years, Dustin has been the proud owner of this sweet little hot spot located at 917 E Main Street, in Ashland. Dustin’s homegrown business values focus on locally produced baked goods, organic certified ingredients, PNW wine and beer, and fair trade organic certified coffee beans that are roasted locally by the RoCo team.

“I am excited to bring the Rogue Valley Roasting Company into the Co-op family,” said Nick Hardee, GM of the Ashland Food Co-op. “RoCo has the love of our community and the product standards that compliment our Co-op values. Investing back into our community and small businesses just feels right to me.” 

Dustin has created a business that is ready to grow. With our expertise at the Co-op, we will be focusing on developing a more robust wholesale product line while increasing our offering of Co-op exclusive bulk coffee beans and made-to-order coffee drinks available at our Co-op store location. We will also consider having neighbor-friendly events and educational classes at the coffee shop’s location on E. Main Street.

If you aren't already a Co-op Owner this is one more reason to join! Purchases made at RoCo are eligible for Patronage Dividends!

Questions? Drop us a line at [email protected]

More Co-op News

Celebrate Ashland Food Co-op's 50th Anniversary

Ashland Food Co-op has been a staple in our community for 50 years and invites you to celebrate this anniversary with them on June 3rd, 2022 from 5:00 PM-8:00 PM, at the AFC employee parking lot for dancing, food, face painting and more!

Music by Eight Dollar Mountain and Wild and Blue.

Siano's Karibbean Cookhouse, Walkabout Brewing Co. and Rogue Kombucha will be joining us with delicious food and beverages available for purchase.

Open House Hiring Event

The Ashland Food Co-op is excited to provide employees with a fun, professional workplace with potential for growth and advancement. We see every day as an opportunity to better our community, our planet, and ourselves! Eligible employees will receive a 15% employee discount on all store purchases, affordable healthcare, 3.5 weeks of paid time off in your first year for vacation and sick days, matching 401K plan after 1 year, productivity and profit sharing bonus opportunities, free organic produce every day... and so much more!

Standing with Democracy

Our Community Food Co-op has joined, along with other co-ops across the nation, to donate to a Disaster Recovery Fund organized by National Co+op Grocers (NCG) Cooperation, Cooperative Development Foundation (CDF) and National Co-op Business Association of the United States (NCBA CLUSA) to Co-op Ukraine to support cooperatives impacted by the war in Ukraine.