Change for Good

Change for Good Partner in Action
An opportunity for our community members - our owners and shoppers and AFC employees - the opportunity to learn more about organizations that we have partnered with.
2020 was the first year of the Change for Good partnership, a register round-up program to benefit a monthly slate of organizations, voted on by Co-op owners, through the cumulative donations of shoppers choosing to round up their shopping total to the nearest dollar.
From one cent to 99 cents, it all adds up to feeling good about supporting the community.

Each year as we're evaluating new Change for Good partners, the Board puts together a series of priorities.
For 2021 we looked for nonprofit organizations to partner monthly with in support of five priorities:
Equity, Diversity, Inclusion - Support for organizations that specifically focus on increasing diversity, supporting equity, and inclusion and educate the public on anti-racism.
Basic Needs - Support for housing and homelessness; providing for food, shelter, and clothing; and addressing the needs of children in and on the edge of poverty.
Climate - Support for developing climate resiliency and sustainability.
Healthy Food - Increasing the awareness and viability of local food producers and support for sustainable agriculture.
Culture - Highlighting the arts and cultural programs that bring awareness to the co-op principles of community, equity, and sustainability.

Applications require an explanation of how the work of the organization addresses one or more of these priorities.


Change for Good Timeline:

  • February 18, 2021: Change for Good Application live on Co-op website
  • March 2, 2021, 6:00 PM: Change for Good Information Meeting {link to video}
  • March 17, 2021, 9:00 PM: Change for Good Applications due
  • April 23, 2021: Change for Good Partners Nominated for Election
  • April 26, 2021: Change for Good Nominations presented to AFC Owners, via online ballot
  • June 11, 2021: AFC Gives Change for Good Partners announced

(These dates reflect our 2021 Change for Good Timeline, and will be similarly followed in the new year. To be notified when these applications open, please feel welcome to subscribe to our AFC Gives News List)


Frequently Asked Questions:

  • Can we apply if we are not a 501c3?
    Applicants are required to be a 501c3 organization (EIN number is required), or have a 501c3 as your fiscal sponsor.
    Applicants must also be an Ashland Food Co-op owner whether it be the individual applying, a member of your board, staff, or a key donor.
  • If our organization is selected, how is our partnership month decided?
    Organizations that are selected are paired with a month based on the amount of votes they received in the election and the number of transactions per month - so the organization who gets the most votes in the election will be paired with the month that has the highest number of transactions. This means that the organization that gets the most votes has the most opportunities to raise the most money.
  • What does our organization need to do during our Change for Good month?
    Organizations that are chosen in the election will need to provide the AFC Marketing Department with supplemental materials to assist in promoting your organization during your Change for Good month. Your logo file, mission statement, a few photos of your organization's work, a concise statement for our cashiers to briefly say what your organization does, etc. In addition to providing files and photos, we also encourage organizations to promote this opportunity for their supporters to round up their totals when shopping at the Co-op: Email your friends/supporters to let them know, and repost and share our social media posts promoting your Change for Good month.
  • Can I apply to Change for Good and Community Grants?
    Organizations that are selected to be a Change for Good partner are unable to apply to be considered for an additional Community Grant.
    Organizations that were not chosen in the election to be a Change for Good partner in the upcoming year are eligible to apply for Community Grant funding.
  • What can our Change for Good funding be used for?
    There are no requirements on how the Change for Good funds are used by your organization. As long as you are using them for your organization and for the mission you shared with us, it is up to you how you use those funds. So often our community organizations are strapped for capacity funds so this is a great opportunity for you to raise money for things when you don't have other funding channels.
  • How much is being raised at the register per month?
    Organizations are typically raising about $5-7,000 per month. When organizations were able to really promote this opportunity to round up to their e-mail lists, friends, supporters, and social channels we saw a significant increase in donations.
  • When are the Change for Good funds available?
    Funds are available roughly three weeks after the month of Change for Good partnership has ended, we need to have a reconciliation of our sales and then a check is sent to the organization.
  • If you have further questions please feel welcome to email [email protected]


2021-2022 Change for Good Partnerships:

  • 2021
    August - KS Wild
    September - Center of NonProfit Legal Services
    October - AFC Gives Community Fund
    November - SO Climate Action Now
    December - Community Works
  • 2022
    January - Rogue Climate
    February - Rogue Farm Corps
    March - Southern Oregon Land Conservancy
    April - Options for Homeless Residents of Ashland
    May - Rogue Valley Farm to School
    June - Maslow Project
    July - Ashland Food Angels

AFC Gives Spring 2021 Webinar: Change for Good Section