From the General Manager's Desk
By Emile Amarotico
A recent visitor commented that our parking is totally inadequate to our business volume. What’s true is that we cannot create more parking due to space and municipal code constraints. Thus, the value of each available space is increasing over time. Assuming only half of Co-op shoppers use automobile parking, each space supports at least $200,000 in annual sales.
It’s been over a year since shoppers first encountered our Parking Ambassadors. We continue to hear gratitude for how this resource has eliminated much of the stress associated with cramped and limited parking. If assistance allows for more efficient vehicle arrival and departure, it is possible that our capacity can grow without more land. For each virtual parking space created in this way, we increase our capacity by over $200,000 in future sales.
It’s been two and a half months since we launched the Bicycle Benefits program offering enrolled riders 5% off on purchases. While growing steadily discounts have been less than $1,000 per month. Extrapolating to a full year, these riders could easily generate over $200,000 in sales, creating additional virtual capacity equivalent to another parking space!
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While we cannot add more parking at this time, we continue to explore ways to maximize our existing space and to encourage fewer automobile trips. I welcome your ideas at GM@AshlandFood.coop.
More Co-op News
July Change for Good Partner: Southern Oregon Land Conservancy
July's Change for Good Partner is
Southern Oregon Land Conservancy
Protecting and enhancing precious land in the Rogue River region
to benefit our human and natural communities since 1978
Meet the 1st Street Beet
Welcome to the newly redesigned and reimagined newsletter from the Ashland Food Co-op: 1st Street Beet.
Think of this publication as a resource to know what’s going on in every level of the community: at the co-op, around town, in the region, and on Earth!
June Change for Good Recipient: Our Family Farms
June's Change for Good Recipient is
Our Family Farms, an Oregon 501(c)3 non profit organization, is hard at work educating and inspiring farmers, policy makers and the community at large to support regenerative agricultural practices.
Capiche Conversations: Interview with Tracy Kaiser, Marketing & Education Manager of Ashland Food Co-op
Our own marketing manager, Tracy Kaiser, was interviewed by Melissa L. Michaels for Capiche Conversations.
May Day Community Block Party
Photography by Chelsea Whitney Art
On May 1st, several Southern Oregon businesses came together for a block party to provide a space to gather as a community after a rough spell due to the pandemic and fires. The May Day Block Party was hosted on Main St in Phoenix, where the scent of food trucks mingled with artisan goods such as local cheeses, locally farmed flowers, and even fresh-baked pastries.
May Change for Good Recipient: Rogue Valley Farm to School
May's Change for Good Recipient is
Rogue Valley Farm to School educates children about our food system through hands-on farm and garden programs, and by increasing local foods in school meals.
April Change for Good Recipient: Pollinator Project Rogue Valley
April's Change for Good Recipient is
A Visit with Rolling Hills
Visit Rolling Hills Farm and learn more about owner Dave Belzberg, who the Ashland Food Co-op is so honored to partner with for more than thirty five years.
A Visit with Magnolia Farms
Visit Magnolia Farms and learn more about owner Elissa Thau, who the Ashland Food Co-op is so honored to partner with for more than twenty years.
A Visit with Emerald Hills
Visit the Emerald Hills Ranch and learn more about this fourth generation ranching family that the Ashland Food Co-op is so proud to partner with for more than twenty years.
A Conversation with Katie Falkenberg, Photographer and Filmmaker
Katie Falkenberg's photography and filmmaking has taken her all over the world, and lucky for us - she's been calling the Rogue Valley home for a couple years now. Exquisitely and harmoniously capturing the world around her, she is documenting not only through the lens but also through her peaceful and loving spirit. Katie reached out to us in hopes of collaborating after falling in love with the co-op soon after moving here.
March Change for Good Recipient: North Mountain Park Nature Center
March's Change for Good Recipient is
North Mountain Park Nature Center,
a division of Ashland Parks and Recreation, that encompasses demonstration gardens, a nature playground, and approximately 14 acres of Natural Area that is managed for wildlife preservation and public education.
February Change for Good Recipient: Ashland High Arts Advocates
January Change for Good Recipient: Rogue Valley Mentoring
Since 2005, Rogue Valley Mentoring (formerly the Rose Circle Mentoring Network) has trained over 500 adults who have mentored over 2,000 youth in our valley; letting young people know that they are not alone. A caring and compassionate ear shows them that they matter, and they they are experts of their own experience.
