Capiche Conversations: Interview with Tracy Kaiser, Marketing & Education Manager of Ashland Food Co-op

Our own marketing manager, Tracy Kaiser, was interviewed by Melissa L. Michaels for Capiche Conversations. With input from Emile Amarotico, General Manager and Barry Haynes, Store Manager, the interview delved deeper into the ways the Co-op has created and maintained a culture of joy, even in the face of community-wide challenges. 

"Ask any local what the heartbeat of Ashland is, and they’ll probably say the Ashland Food Co-op. It’s not only a place to find healthy, sustainably sourced groceries, but it’s also a social hub where you can meet with friends and colleagues while enjoying selections from the Co-op Kitchen’s 200+ menu options. The Co-op team truly puts 'people, the planet, and principles before profit.'

The vibrant, joyful culture visible in the Co-op workplace reflects the fruit of labors undertaken by Capiche in collaboration with the Co-op’s leadership and staff as part of a Happiness@Work project in 2013 and 2015. General Manager Emile Amarotico and the board members fully embraced the process and eagerly sought to implement recommendations gathered from employees through Capiche’s appreciative inquiry process. Nearly a decade later, the investment is still paying dividends in both employee satisfaction and the bottom line..."

Read the full interview here.

More Co-op News

December Change for Good: Jackson County Fuel Committee

If you’ve lived through even one Rogue Valley winter, you know the cold settles in quickly. The frosty mornings, the long dark evenings, the kind of chill that lingers no matter how many layers you put on - winter can be tough. And while many of us can manage with the help of heaters, woodstoves, and warm homes, thousands of families in our community struggle to access the heat they need to stay safe and comfortable. That’s where the Jackson County Fuel Committee (JCFC) comes in!

Celebrating Indigenous Food and Traditions

Each October, when so many across the country celebrate Indigenous Peoples' Day, the Ashland Food Co-op pauses to reflect on the land we call home, the people who've cared for it, and how food and connections to the land can help us return that inheritance in a positive way.

Meet our August Change for Good Partner - Ashland Schools Foundation

August's Change for Good partner is a perfect fit for this month as our kids head back to school. Ashland Schools Foundation (ASF) is a nonprofit dedicated to supporting quality education in Ashland's public schools. You may have run in the Monster Dash or noticed the "Perk Up for Students" sign at our local coffeeshops - these are just some of the (fun and delicious) ways you are already supporting ASF.

Welcome to the Board!

We are happy to welcome two new Directors, Evan Archerd and Elizabeth Walsh, to the Board! And we're thrilled to have Joanna Wnorowski Pecoraro continuing to serve!

Bee the Change: Supporting Pollinators, Art, and Education with Bee Girl

Here at Ashland Food Co-op, we’re buzzing with excitement about our July Change for Good partner: Bee Girl / Bee Regenerative! This local nonprofit is doing some bee-autiful work to protect pollinators, restore habitats, and teach the next generation how to care for the tiny creatures that keep our food systems thriving.

Bee Girl + Bee Regenerative: More Than Just a Name

May Change for Good: Food & Friends

Each May, Ashland Food Co-op highlights a local nonprofit doing vital work in our community—and this month, we're proud to feature Food & Friends, the only Meals on Wheels program serving Jackson and Josephine Counties.

February Change for Good: BASE Southern Oregon

This February, Ashland Food Co-op is proud to support BASE Southern Oregon as our Change for Good partner! BASE (Black Alliance & Social Empowerment) is a nonprofit dedicated to uplifting and empowering Black residents in Southern Oregon through events, resources, and advocacy.

Your donations at the register all month long will help BASE continue their impactful work, and there are plenty of ways to get involved! Here’s what’s coming up: