Capiche Conversations: Interview with Tracy Kaiser, Marketing & Education Manager of Ashland Food Co-op

Our own marketing manager, Tracy Kaiser, was interviewed by Melissa L. Michaels for Capiche Conversations. With input from Emile Amarotico, General Manager and Barry Haynes, Store Manager, the interview delved deeper into the ways the Co-op has created and maintained a culture of joy, even in the face of community-wide challenges. 

"Ask any local what the heartbeat of Ashland is, and they’ll probably say the Ashland Food Co-op. It’s not only a place to find healthy, sustainably sourced groceries, but it’s also a social hub where you can meet with friends and colleagues while enjoying selections from the Co-op Kitchen’s 200+ menu options. The Co-op team truly puts 'people, the planet, and principles before profit.'

The vibrant, joyful culture visible in the Co-op workplace reflects the fruit of labors undertaken by Capiche in collaboration with the Co-op’s leadership and staff as part of a Happiness@Work project in 2013 and 2015. General Manager Emile Amarotico and the board members fully embraced the process and eagerly sought to implement recommendations gathered from employees through Capiche’s appreciative inquiry process. Nearly a decade later, the investment is still paying dividends in both employee satisfaction and the bottom line..."

Read the full interview here.

More Co-op News

Disability Pride Month

Disability Pride Month, first celebrated in 1990, commemorates the signing of the Americans with Disabilities Act (ADA). This landmark legislation prohibits discrimination based on disability and ensures equal opportunities in all areas of public life. Disability Pride Month promotes visibility and mainstream awareness of the positive pride felt by people with disabilities.

Co-op, Community and Coffee

We are thrilled to announce that the Ashland Food Co-op has purchased the Rogue Valley Roasting Company (RoCo) from longtime owner, Dustin Way.

A Closer Look at Cinco de Mayo

Cinco de Mayo has become synonymous with festivities and delicious Mexican cuisine (and who doesn’t love both of those things?). At the Ashland Food Co-op, it's important for us to approach this celebration mindfully and with a cultural understanding.

March Change for Good: KS Wild

As we step into March, we are thrilled to introduce our Change for Good partner – KS Wild, an organization dedicated to preserving the breathtaking landscapes of Southern Oregon. At the heart of our community lies a shared commitment to sustainability and environmental stewardship, making KS Wild the perfect ally in our ongoing quest for positive change.

What is KS Wild?

February Change for Good Partner: Rogue Climate

As we navigate the challenges posed by climate change, it becomes increasingly vital to support organizations dedicated to creating positive environmental impacts. This February, Ashland Food Co-op proudly introduces Rogue Climate as its Change for Good partner. Join us in supporting their mission to empower Southern Oregon communities most affected by climate change.

January Change for Good: AHS Culinary Arts Program

Hey Co-op community!

As we step into the new year, the Ashland Food Co-op is excited to continue our Change for Good program, and for January 2024, we're shining a spotlight on a program that's close to our hearts (and our stomachs) - the Ashland High School Culinary Arts Program.

November Change for Good: Rogue Food Unites

Say hello to our November Change for Good partner - Rogue Food Unites!

Rogue Food Unites (RFU) uses food to heal individuals and communities during times of crisis. RFU was formed in 2020 out of the dual disasters of the Almeda and Obenchain fires and the impacts of COVID-19 on local communities. Within a short time, RFU began contracting with the State of Oregon to supply hot meals, food boxes, and solidarity cards in Deschutes, Douglas, Klamath, Josephine, and Jackson Counties. 

Meet Nick Hardee, AFC's new GM!

The Co-op Board of Directors and staff are thrilled to welcome Nick Hardee as the new General Manager of the Ashland Food Co-op! We asked Nick to share a little bit about himself so we'll get right to it!

October Change for Good: Center for Non-Profit Legal Services

This October, the Ashland Food Co-op is proud to partner with the Center for Non-Profit Legal Services (CNPLS) for our Change for Good program. All month long, shoppers can round up their purchases to support CNPLS and their mission to provide access to justice.

CNPLS is a non-profit legal aid firm serving low-income and vulnerable community members in Ashland and surrounding areas. Their team of dedicated lawyers and volunteers work to ensure everyone has access to legal help, regardless of their ability to pay.

It's Co-op Month!

OK, you've got us, every month is Co-op Month here at AFC! But every October since 1964, cooperatives of all kinds have celebrated the cooperative difference. Here at the Ashland Food Co-op, we're excited to recognize the history, benefits, and principles behind our own co-op.