A Conversation with Katie Falkenberg, Photographer and Filmmaker

Katie Falkenberg's photography and filmmaking has taken her all over the world, and lucky for us - she's been calling the Rogue Valley home for a couple years now. Exquisitely and harmoniously capturing the world around her, she is documenting not only through the lens but also through her peaceful and loving spirit. Katie reached out to us in hopes of collaborating after falling in love with the co-op soon after moving here. Her film portfolio left us awe-struck and we were so excited to ask her to visit our local ranchers and farmers, to tell their stories through her thoughtful view. 

photograph by Katie Falkenberg
A homeless boy stands among men in a food line outside of a mosque in Lahore, Pakistan, during the holy month of Ramadan. Over a quarter of the Pakistan population lives below the poverty line.
Photograph by Katie Falkenberg

 

You have such a gift at capturing beautiful moments. How were you introduced to film and photography?

My Dad was also a photojournalist, so growing up I was around it all of the time. He even took me on a few gigs he had for National Geographic when I was really young! Once I got to middle school and high school, it seemed I always had a camera with me — whether it was my little purple point and shoot, or one of those old-school video cameras — I loved documenting my friends at summer camp, or on the weekends. I attended Warren Wilson College, a small liberal arts school in Asheville, North Carolina, and studied Studio Art. The summer before my senior year, I worked on a ranch in Colorado, and on my days off I would drive to local, small-town rodeos and photograph some of the the action, but mostly the behind-the-scenes moments, on one of my Dad’s old film cameras. It became my senior show, and afterwards, my Dad pointed out that what I had done was photojournalism. For some reason, I hadn’t looked at it in that way. But I knew I loved it, and that was what I wanted to pursue for my career.

In terms of filmmaking, I was lucky enough to be able to learn that on the job. I joined the staff of the Los Angeles Times as a still photographer in 2010, right around the time when photographers at newspapers were starting to also shoot video for the paper’s website. I instantly fell in love with this form of storytelling, and gravitated towards focusing on it with each large project I did for the paper.

 

photograph by Katie Falkenberg
A sugarcane worker plants sugarcane for next year's crop in the fields in southeast Dominican Republic.  
Photograph by Katie Falkenberg

 

What's your favorite thing about your craft?

Getting to tell people’s stories is such an honor to me, and easily my favorite thing about the job. Everyone has a story to tell, and I love being able to hear, and bear witness to each one. Filmmaking and photography have the ability to convey universal truths, and therefore, connect people from all walks of life. I find this to be so powerful and beautiful.

 

photograph by Katie Falkenberg
The Zika virus tore through Brazil in 2016, infecting thousands of pregnant women, many of whom, as a result, had babies born with microcephaly. At a hospital in Campina Grande, the wait is long for physiotherapy appointments for babies with microcephaly, so in the hallway outside of the therapy room, mothers gather and share coffee, cake and news about their babies. The hospital has become a refuge for families, a place where parents can find comfort and camaraderie amid all the uncertainty. “We’ve become a family here,” one mother said.
​​​​​​Photograph by Katie Falkenberg

 

What inspires you?

This area is so rich with inspiration for me. It seems each week I hear about an inspiring individual, or an important environmental issue happening in our valley, and it inspires me to dig deeper into it to see if I can shine a light on it through my photography or filmmaking. I love hearing about people who are making a difference — whether it’s through Almeda fire relief help, or young farmers exploring regenerative agriculture, or non-profits working on river restoration. There is an abundance of stories to be told in this valley, and I sometimes feel overwhelmed but also thrilled with all of the ideas!

What is the nourishing practice of self-care that you return to/What rejuvenates you?

Every day my dog, Mabel, and I will go for a trail run or hike in one of the many local forests. This is my favorite practice of self-care, and completely rejuvenating — especially this time of year when the air is crisp and the seasonal creeks and waterfalls are running.

Why do you shop at the co-op?

Supporting local farms has long been a priority to me, as well as eating clean, humanely raised food. When I first visited the coop, it just felt like “home” to me. During the early days when I was new to the area, and hardly knew a soul, whenever I would go to the co-op I just felt like I was around “my people,” and didn’t feel so lonely in a new town. I love the inclusive community the co-op creates and nurtures, and the way they give back to our sweet and incomparable community here in the Rogue Valley. Not to mention their mission to become carbon neutral and zero waste by 2030!

Do you have any tried & true favorites that you get from the Co-op?

Oh yes, the hot and salad bars are hands-down the best I have ever tasted anywhere - I wish I could just eat all of my meals from the prepared foods section! I specifically love the lentil nut and quinoa cashew loafs, and the chic pea salad. I have tried to re-create them at home, but they never taste nearly as good, so I’ve just given up for now. In the summertime, nothing compares to a Rolling Hills peach!

We are so proud to have the honor to work with our incredible farmers and ranchers, how was your visit with (will you tell us a little about each visit?):

Elissa at Magnolia Farms

Witnessing Elissa’s grace and grit was inspiring, and watching the way she worked with her border collies, and they in return worked the sheep - was such a neat experience for me. Elissa has such a peaceful elegance to her, and I loved watching the way the way she treated each and every one of her animals — from her sheep, to her dogs, to her chickens, with a certain tenderness and care. Elissa and I have remained in touch, and I recently was back on her farm filming lambing season! I am hoping to make a longer documentary following her throughout four seasons on her farm.

 

Holly and Troy of Emerald Hills

I absolutely loved pulling up to the Michaels’ family ranch and seeing Holly and Troy and two of their daughters, Sarah and Moriah, out near the barn. It’s a true family operation and I enjoyed watching the way they all worked together — from herding cattle on their four-runners, to changing out irrigation. Troy is a fourth-generation rancher and I loved hearing that their daughters are interested in taking over the ranch someday, becoming the fifth generation owners and operators.

 

Dave of Rolling Hills

Dave’s energy and his passion for the peaches he grows and sells at the Co-op is contagious and so awesome to witness. The highlight during this visit for me was seeing how, after more than 35 years, he is still so excited and passionate about what he does. The second highlight was watching his two yellow labs running through the orchards and eating peaches that had fallen off the limbs. He said sometimes they will eat them right off the tree! :)

 

It's so fun to vicariously live through all the ways you're exploring Southern Oregon on your @KatieFalkenberg feed, enjoying hot chocolate while skiing in the snow with your honey, fly-fishing with your lady crew, and running through the mountains with your pup. What do you love most about Southern Oregon so far?

I truly fall in love with this area more and more each day, and I often find myself thinking, “I am so lucky to live here!” The easy and abundant access to different forms of wilderness is unlike any place I have ever lived. From the mountains, to the incredible miles of trail systems, to the rivers and lakes within 15 minutes of home — you can’t beat it! And with these outdoor resources comes a community of like-minded folks that feeds my soul and makes me love this area even more.

Katie Falkenberg
Katie Falkenberg

Big thanks to Katie for sharing some of our local ranches and farms' stories in such a beautiful way, and taking the time to tell us more about herself, her craft, and her time in Southern Oregon. To learn more about Katie and see more of her exquisite work, please visit: katiefaulkenberg.com

More Co-op News

Nourish Your Family and Fight Hunger

The holiday season is upon us. Amidst the shopping frenzies, family gatherings, and parties it can be hard to remember this is also a season of giving. That’s why we want to make it easy for you to give back. So easy that it’s as simple as doing your everyday grocery shopping. You can nourish your own family and help fight hunger in the Rogue Valley.

For the month of November, we are once again teaming up with Smart Chicken® for the Smart Chicken® Smart Giving program.

Here’s how it works.

5 Reasons to Love Co-ops

By Laura Pfister, Media Coordinator

October is National Co-op Month, so what’s the big deal? Being a co-op is special. Yes, we know we are biased, but being a cooperative enterprise means we do business differently. We don’t have a single owner living on their private island drinking margaritas all day without a care in the world. We are owned and governed by you, our 10,000 members. We share the burden in hard times and share the benefits in the good times. We put people, the planet and our principles before profit.

From the General Manager's Desk

By Emile Armarotico

This spring, National Co-op Grocers recognized Ashland Food Co-op as a Co+efficient Sustainability Star for our excellent sustainability efforts.

Our Sustainability Vision aims at being carbon neutral by 2030. We’ve taken a great stride toward this by installing a 39 kilowatt solar electric system on our rooftop with the capacity to generate approximately 7% of our electricity usage. The cost was partially offset by a $27,000 REAP (Rural Energy for America Program) Grant.

Local Starts at the Co-op

When we say local, we mean local. We source our local goods from within 200 miles of the store. By purchasing goods from local producers, we aim to create and maintain a healthy local economy and support family farms. What could be better than helping your community by buying local goods?

With all the local products that we offer, it’s hard to pick a favorite. But that’s exactly what we asked our staff to do. Here are some of their go-to local eats.

Your Fruit. Your Cider.

How often can you browse the shelf at your neighborhood grocery store, see a bottle of hand crafted, local cider and say, “Hey, I help make that!” Well, at the Co-op you can.

Millions of Peaches, Peaches for Me

By Laura Pfister, Media Coordinator

Many of us wait all year for this moment. We spend the winter months dreaming of a certain fuzzy stone fruit, its sweet juices dripping from our face and the buttery golden pie crust those yellow-orange slices will inhabit.

Good news! The wait is over. That local, sweet orb of sunshine has finally arrived. That’s right. Rolling Hills peaches are here!

2017 Board Election Results

The Ashland Food Co-op Board of Directors is pleased to announce the results of the 2017 Board Election. There were five excellent candidates running for three Board positions. In total, 733 votes were cast, representing 9% of owners. 
 
Congratulations to the following candidates who will serve three-year terms on the Ashland Food Co-op Board of Directors.

We're Sustainability Stars!

Deep in our hearts we've always known we were sustainability stars, but now we have an award to prove it.

We recently received a Co+efficient Sustainability Star award from National Co-op Grocers (NCG) recognizing our positive environmental and community impacts.

Co+efficient, NCG’s sustainability program, measures social, environmental and local economic impacts from participating food co-ops across the country.

Give Where You Live

It’s the most wonderful time of year! Yes, we know that phrase is generally reserved for the holiday season. But for us, this truly is the most wonderful time of the year. It’s OUR season of giving.

Dine In and Bike Your Way to Savings

Did you know that approximately half of our landfill waste stream is composed of Deli trash? A significant part of that is “to-go” containers, which are sometimes used for dining in and don’t end up “going” very far at all.

Sustainability matters in everyday actions and we want you, our customers, to help us reduce unnecessary waste and make the most ecologically sound choices possible.

Participate in YOUR Co-op!

Meet Your Candidates
The Co-op Board is pleased to announce that we have 5 candidates for 3 open seats in the 2017 Board Election!
 
Join us for a social "

Spring Picks

The sun is (mostly) out and the weather is finally getting warmer. That must mean summer is right around the corner, right? We sure hope so. We’re ready to grill, soak up some sun and enjoy the many fruits and vegetables that are in season. Our Floral Coordinator, Rachel Chastain, shares some of her favorites.

Be the Sustainable Change

By Laura Pfister, Media Coordinator

Sustainability is not a new concept at the Co-op. It has always been part of our DNA. We’ve been using sustainable business practices before it was the “cool”, “responsible” thing to do. In fact, the Co-op was founded 45 years ago largely on the principles of sustainable, local organic food production as an alternative to modern industrial agriculture.  

A New Look

By Laura Pfister, Media Coordinator

For 45 years we’ve been loving local and fostering community. Throughout our almost half a century history, our identity and logo has gone through many iterations.

Some of you might remember the logo above from our newsletter in the early 1980s.

As we’ve done multiple times throughout our history, it’s time to refresh our brand and launch a beautiful, new logo to take us into the next decade.

Turkey and Sweet Potato Chili

Turkey and Sweet Potato Chili is one of my favorite Co+op Basics recipes. It is full of flavor, color and shatters the myth that a healthy meal has to cost a fortune and take all day to prepare. This recipe is also a clever way to use sweet potatoes, which are not only tasty but high in fiber and vitamin A.