A Conversation with Katie Falkenberg, Photographer and Filmmaker

Katie Falkenberg's photography and filmmaking has taken her all over the world, and lucky for us - she's been calling the Rogue Valley home for a couple years now. Exquisitely and harmoniously capturing the world around her, she is documenting not only through the lens but also through her peaceful and loving spirit. Katie reached out to us in hopes of collaborating after falling in love with the co-op soon after moving here. Her film portfolio left us awe-struck and we were so excited to ask her to visit our local ranchers and farmers, to tell their stories through her thoughtful view. 

photograph by Katie Falkenberg
A homeless boy stands among men in a food line outside of a mosque in Lahore, Pakistan, during the holy month of Ramadan. Over a quarter of the Pakistan population lives below the poverty line.
Photograph by Katie Falkenberg

 

You have such a gift at capturing beautiful moments. How were you introduced to film and photography?

My Dad was also a photojournalist, so growing up I was around it all of the time. He even took me on a few gigs he had for National Geographic when I was really young! Once I got to middle school and high school, it seemed I always had a camera with me — whether it was my little purple point and shoot, or one of those old-school video cameras — I loved documenting my friends at summer camp, or on the weekends. I attended Warren Wilson College, a small liberal arts school in Asheville, North Carolina, and studied Studio Art. The summer before my senior year, I worked on a ranch in Colorado, and on my days off I would drive to local, small-town rodeos and photograph some of the the action, but mostly the behind-the-scenes moments, on one of my Dad’s old film cameras. It became my senior show, and afterwards, my Dad pointed out that what I had done was photojournalism. For some reason, I hadn’t looked at it in that way. But I knew I loved it, and that was what I wanted to pursue for my career.

In terms of filmmaking, I was lucky enough to be able to learn that on the job. I joined the staff of the Los Angeles Times as a still photographer in 2010, right around the time when photographers at newspapers were starting to also shoot video for the paper’s website. I instantly fell in love with this form of storytelling, and gravitated towards focusing on it with each large project I did for the paper.

 

photograph by Katie Falkenberg
A sugarcane worker plants sugarcane for next year's crop in the fields in southeast Dominican Republic.  
Photograph by Katie Falkenberg

 

What's your favorite thing about your craft?

Getting to tell people’s stories is such an honor to me, and easily my favorite thing about the job. Everyone has a story to tell, and I love being able to hear, and bear witness to each one. Filmmaking and photography have the ability to convey universal truths, and therefore, connect people from all walks of life. I find this to be so powerful and beautiful.

 

photograph by Katie Falkenberg
The Zika virus tore through Brazil in 2016, infecting thousands of pregnant women, many of whom, as a result, had babies born with microcephaly. At a hospital in Campina Grande, the wait is long for physiotherapy appointments for babies with microcephaly, so in the hallway outside of the therapy room, mothers gather and share coffee, cake and news about their babies. The hospital has become a refuge for families, a place where parents can find comfort and camaraderie amid all the uncertainty. “We’ve become a family here,” one mother said.
​​​​​​Photograph by Katie Falkenberg

 

What inspires you?

This area is so rich with inspiration for me. It seems each week I hear about an inspiring individual, or an important environmental issue happening in our valley, and it inspires me to dig deeper into it to see if I can shine a light on it through my photography or filmmaking. I love hearing about people who are making a difference — whether it’s through Almeda fire relief help, or young farmers exploring regenerative agriculture, or non-profits working on river restoration. There is an abundance of stories to be told in this valley, and I sometimes feel overwhelmed but also thrilled with all of the ideas!

What is the nourishing practice of self-care that you return to/What rejuvenates you?

Every day my dog, Mabel, and I will go for a trail run or hike in one of the many local forests. This is my favorite practice of self-care, and completely rejuvenating — especially this time of year when the air is crisp and the seasonal creeks and waterfalls are running.

Why do you shop at the co-op?

Supporting local farms has long been a priority to me, as well as eating clean, humanely raised food. When I first visited the coop, it just felt like “home” to me. During the early days when I was new to the area, and hardly knew a soul, whenever I would go to the co-op I just felt like I was around “my people,” and didn’t feel so lonely in a new town. I love the inclusive community the co-op creates and nurtures, and the way they give back to our sweet and incomparable community here in the Rogue Valley. Not to mention their mission to become carbon neutral and zero waste by 2030!

Do you have any tried & true favorites that you get from the Co-op?

Oh yes, the hot and salad bars are hands-down the best I have ever tasted anywhere - I wish I could just eat all of my meals from the prepared foods section! I specifically love the lentil nut and quinoa cashew loafs, and the chic pea salad. I have tried to re-create them at home, but they never taste nearly as good, so I’ve just given up for now. In the summertime, nothing compares to a Rolling Hills peach!

We are so proud to have the honor to work with our incredible farmers and ranchers, how was your visit with (will you tell us a little about each visit?):

Elissa at Magnolia Farms

Witnessing Elissa’s grace and grit was inspiring, and watching the way she worked with her border collies, and they in return worked the sheep - was such a neat experience for me. Elissa has such a peaceful elegance to her, and I loved watching the way the way she treated each and every one of her animals — from her sheep, to her dogs, to her chickens, with a certain tenderness and care. Elissa and I have remained in touch, and I recently was back on her farm filming lambing season! I am hoping to make a longer documentary following her throughout four seasons on her farm.

 

Holly and Troy of Emerald Hills

I absolutely loved pulling up to the Michaels’ family ranch and seeing Holly and Troy and two of their daughters, Sarah and Moriah, out near the barn. It’s a true family operation and I enjoyed watching the way they all worked together — from herding cattle on their four-runners, to changing out irrigation. Troy is a fourth-generation rancher and I loved hearing that their daughters are interested in taking over the ranch someday, becoming the fifth generation owners and operators.

 

Dave of Rolling Hills

Dave’s energy and his passion for the peaches he grows and sells at the Co-op is contagious and so awesome to witness. The highlight during this visit for me was seeing how, after more than 35 years, he is still so excited and passionate about what he does. The second highlight was watching his two yellow labs running through the orchards and eating peaches that had fallen off the limbs. He said sometimes they will eat them right off the tree! :)

 

It's so fun to vicariously live through all the ways you're exploring Southern Oregon on your @KatieFalkenberg feed, enjoying hot chocolate while skiing in the snow with your honey, fly-fishing with your lady crew, and running through the mountains with your pup. What do you love most about Southern Oregon so far?

I truly fall in love with this area more and more each day, and I often find myself thinking, “I am so lucky to live here!” The easy and abundant access to different forms of wilderness is unlike any place I have ever lived. From the mountains, to the incredible miles of trail systems, to the rivers and lakes within 15 minutes of home — you can’t beat it! And with these outdoor resources comes a community of like-minded folks that feeds my soul and makes me love this area even more.

Katie Falkenberg
Katie Falkenberg

Big thanks to Katie for sharing some of our local ranches and farms' stories in such a beautiful way, and taking the time to tell us more about herself, her craft, and her time in Southern Oregon. To learn more about Katie and see more of her exquisite work, please visit: katiefaulkenberg.com

More Co-op News

Looking to Save Money at the Co-op?

By Laura Pfister, Media Coordinator

We hear from time to time that people feel the Co-op is higher priced than other stores. In the past, we may have earned this perception. But not anymore. We took a long, hard look at ourselves and we talked with other Co-ops across the country. Together, we are pooling our resources to bring you organic, household staples at everyday competitive, low prices. Welcome to Co+op Basics.

45 Years Strong

On Valentine’s Day, the Ashland Food Co-op turns 45 years old.

It’s hard to imagine we’ve been providing healthy, organic food to the Rogue Valley for almost half a century. From our humble beginnings as the Ashland Community Food Store to now a thriving Co-op with over 10,000 owners, it has been an honor to serve this community.

Let’s take a brief stroll down memory lane and see how far we’ve come in 45 years.

 

Saving Paper One Coupon at a Time

To further our sustainability efforts and to serve you better, we began offering Electronic Owner Coupons this month at the register.

No more forgetting to bring your owner coupons. No more waiting for your newsletter to arrive. Cashiers will simply ask if you want to use your owner coupons when you check out.

A few key points to remember:

Thank YOU For a Wonderful Year!

 

2016 had many notable moments. We hosted many successful family friendly events, added 150 more solar panels to our roof, and earned 25% of our sales for local products. We proudly donated over $24,000 to area nonprofits through our Community Grants program. We welcomed 482 new owners and averaged 3,500 daily transactions.

Whew! And that is just a small sample.

Give Local

The food holiday season has finally arrived. This time of year is by far our most favorite. We’ve been dreaming of gingerbread cookies, pumpkin pie, mashed potatoes, turkey (or tofurky if that’s your fancy) and eggnog for months.

But beyond the holiday feasts, we love this time of year for another reason. It’s the season of giving. Amidst the shopping frenzies, family gatherings, and parties, giving back often becomes an afterthought.

Happy Thanks-chicken!

We know, we know, November is all about turkey. But let us not forget the other, other white meat this holiday season. Chicken. This poultry meat often gets the spotlight, but during the month of November it is well deserved. Why? Because all month long, every time you purchase a Smart Chicken® product at the Co-op you help feed a hungry family in the Rogue Valley.

Here’s how it works:

Co-ops Grow Communities

Co-ops around the world share a set of guiding principles including “cooperation among cooperatives,” and “concern for community.” We take these principles to heart.

When you shop at the Co-op, you aren’t just buying groceries. You are supporting a business that cares about people and contributes to a livable, sustainable Rogue Valley.

Did you know?

  • In 2015, we donated over $24,000 to area nonprofits.

Feed an (Italian) army with Co+op Basics

My Italian Grandmother’s heart swells every time she sees my well-stocked pantry. I am prepared to feed an army at a moment’s notice, and sometimes that actually happens with my big family. But what my Grandma doesn’t know is how much I save by stocking my pantry with Co+op Basics products.

We Love Local

We take pride in supporting local farmers, producers, vendors and vintners. When we say local, we mean local. At some grocery stores, the word local gets thrown around like the word “natural,” ambiguously and with a broad definition.

But local means something to us. A definition we take meticulous pride in.

Local adjective
Any food or product grown, produced or made within 200 miles.

Let’s use it in a sentence. The Ashland Food Co-op supports an average of 250 local companies.

Wanted: Wormy Apples, Fallen Plums & Over Ripe Pears

Urban fruit is copious this time of year in the Rogue Valley. It’s hard, dare we say impossible, to make enough pies, cobblers, and salads to keep up with the backyard abundance.

So what do you do with all that unpicked fruit?

Instead of letting your pears, plums and apples go to waste, or to feed the deer, bring them to the Co-op for collection.

Apple Outlaw Cider, in collaboration with the local community, is setting out to create a one of a kind hard cider, dubbed “Apple Outlaw Community Cider”.

Fire Up The Grill

Break out of your dinner rut with something fast and juicy. The Meat Department staff share their go-to favorites to throw on the grill. Flame on, baby!

Brian Swift
Flat Iron
is my favorite steak. So simple to cook. Just add salt, pepper, garlic, and cook it on a super hot grill. 5 minutes later you have an amazing steak.

Sam Roberts
Tri­Tip marinated in our Kinders barbeque sauce, seared on both sides with a little pink in the middle, is what I really enjoy the most.

Summer Picnic Guide

Everyone loves a picnic. But some are better at organizing one than others. Make planning the perfect picnic a breeze with our easy picnic guide.

A Party for YOU

Each year we hold an Annual Meeting and Owner Picnic. This is our chance to catch up over a delightful picnic and most importantly update you on the recent year’s events and financials.

This year, we are changing things up a bit. The Annual Meeting and Owner Picnic will be more family friendly than ever before. We have a new menu designed to appeal to busy little (and big!) hands so you and your kiddos have time to enjoy one of our many family friendly activities.

6 Reasons to Buy in Bulk

Bulk bins have been a staple at the Ashland Food Co-op since we opened our doors in 1972. For good reason too, buying in bulk is better. Better for your pocket book, better for the environment, and better for your belly. Here’s why.

6 Reasons to Buy in Bulk

Co-op + Community = A Perfect Match

At the Co-op, we are all about community. After all, YOU are why we are here and providing healthy, organic food to the Rogue Valley.

As a cooperative enterprise, there are seven principles we follow. We use them as guidlines to put our values into practice. Principle 7, Concern for Community, affords us the opportunity to give back to local nonprofits that do so much good in this beautiful place we call home.