A Conversation with Katie Falkenberg, Photographer and Filmmaker
Katie Falkenberg's photography and filmmaking has taken her all over the world, and lucky for us - she's been calling the Rogue Valley home for a couple years now. Exquisitely and harmoniously capturing the world around her, she is documenting not only through the lens but also through her peaceful and loving spirit. Katie reached out to us in hopes of collaborating after falling in love with the co-op soon after moving here. Her film portfolio left us awe-struck and we were so excited to ask her to visit our local ranchers and farmers, to tell their stories through her thoughtful view.
You have such a gift at capturing beautiful moments. How were you introduced to film and photography?
My Dad was also a photojournalist, so growing up I was around it all of the time. He even took me on a few gigs he had for National Geographic when I was really young! Once I got to middle school and high school, it seemed I always had a camera with me — whether it was my little purple point and shoot, or one of those old-school video cameras — I loved documenting my friends at summer camp, or on the weekends. I attended Warren Wilson College, a small liberal arts school in Asheville, North Carolina, and studied Studio Art. The summer before my senior year, I worked on a ranch in Colorado, and on my days off I would drive to local, small-town rodeos and photograph some of the the action, but mostly the behind-the-scenes moments, on one of my Dad’s old film cameras. It became my senior show, and afterwards, my Dad pointed out that what I had done was photojournalism. For some reason, I hadn’t looked at it in that way. But I knew I loved it, and that was what I wanted to pursue for my career.
In terms of filmmaking, I was lucky enough to be able to learn that on the job. I joined the staff of the Los Angeles Times as a still photographer in 2010, right around the time when photographers at newspapers were starting to also shoot video for the paper’s website. I instantly fell in love with this form of storytelling, and gravitated towards focusing on it with each large project I did for the paper.
What's your favorite thing about your craft?
Getting to tell people’s stories is such an honor to me, and easily my favorite thing about the job. Everyone has a story to tell, and I love being able to hear, and bear witness to each one. Filmmaking and photography have the ability to convey universal truths, and therefore, connect people from all walks of life. I find this to be so powerful and beautiful.
What inspires you?
This area is so rich with inspiration for me. It seems each week I hear about an inspiring individual, or an important environmental issue happening in our valley, and it inspires me to dig deeper into it to see if I can shine a light on it through my photography or filmmaking. I love hearing about people who are making a difference — whether it’s through Almeda fire relief help, or young farmers exploring regenerative agriculture, or non-profits working on river restoration. There is an abundance of stories to be told in this valley, and I sometimes feel overwhelmed but also thrilled with all of the ideas!
What is the nourishing practice of self-care that you return to/What rejuvenates you?
Every day my dog, Mabel, and I will go for a trail run or hike in one of the many local forests. This is my favorite practice of self-care, and completely rejuvenating — especially this time of year when the air is crisp and the seasonal creeks and waterfalls are running.
Why do you shop at the co-op?
Supporting local farms has long been a priority to me, as well as eating clean, humanely raised food. When I first visited the coop, it just felt like “home” to me. During the early days when I was new to the area, and hardly knew a soul, whenever I would go to the co-op I just felt like I was around “my people,” and didn’t feel so lonely in a new town. I love the inclusive community the co-op creates and nurtures, and the way they give back to our sweet and incomparable community here in the Rogue Valley. Not to mention their mission to become carbon neutral and zero waste by 2030!
Do you have any tried & true favorites that you get from the Co-op?
Oh yes, the hot and salad bars are hands-down the best I have ever tasted anywhere - I wish I could just eat all of my meals from the prepared foods section! I specifically love the lentil nut and quinoa cashew loafs, and the chic pea salad. I have tried to re-create them at home, but they never taste nearly as good, so I’ve just given up for now. In the summertime, nothing compares to a Rolling Hills peach!
We are so proud to have the honor to work with our incredible farmers and ranchers, how was your visit with (will you tell us a little about each visit?):
Elissa at Magnolia Farms
Witnessing Elissa’s grace and grit was inspiring, and watching the way she worked with her border collies, and they in return worked the sheep - was such a neat experience for me. Elissa has such a peaceful elegance to her, and I loved watching the way the way she treated each and every one of her animals — from her sheep, to her dogs, to her chickens, with a certain tenderness and care. Elissa and I have remained in touch, and I recently was back on her farm filming lambing season! I am hoping to make a longer documentary following her throughout four seasons on her farm.
Holly and Troy of Emerald Hills
I absolutely loved pulling up to the Michaels’ family ranch and seeing Holly and Troy and two of their daughters, Sarah and Moriah, out near the barn. It’s a true family operation and I enjoyed watching the way they all worked together — from herding cattle on their four-runners, to changing out irrigation. Troy is a fourth-generation rancher and I loved hearing that their daughters are interested in taking over the ranch someday, becoming the fifth generation owners and operators.
Dave of Rolling Hills
Dave’s energy and his passion for the peaches he grows and sells at the Co-op is contagious and so awesome to witness. The highlight during this visit for me was seeing how, after more than 35 years, he is still so excited and passionate about what he does. The second highlight was watching his two yellow labs running through the orchards and eating peaches that had fallen off the limbs. He said sometimes they will eat them right off the tree! :)
It's so fun to vicariously live through all the ways you're exploring Southern Oregon on your @KatieFalkenberg feed, enjoying hot chocolate while skiing in the snow with your honey, fly-fishing with your lady crew, and running through the mountains with your pup. What do you love most about Southern Oregon so far?
I truly fall in love with this area more and more each day, and I often find myself thinking, “I am so lucky to live here!” The easy and abundant access to different forms of wilderness is unlike any place I have ever lived. From the mountains, to the incredible miles of trail systems, to the rivers and lakes within 15 minutes of home — you can’t beat it! And with these outdoor resources comes a community of like-minded folks that feeds my soul and makes me love this area even more.
Big thanks to Katie for sharing some of our local ranches and farms' stories in such a beautiful way, and taking the time to tell us more about herself, her craft, and her time in Southern Oregon. To learn more about Katie and see more of her exquisite work, please visit: katiefaulkenberg.com
More Co-op News
Ashland Food Co-op Signs Contract to Purchase Property
The Ashland Food Co-op expects to soon complete the purchase of an undeveloped lot at 120 Clear Creek Drive in Ashland. The parcel is located directly behind Ashland Lumber. This purchase is a major step in the Co-op’s vision for growing its downtown presence.
Staff Picks: Summer Hikes and Trail Snacks
Our staff loves to head outside and enjoy the gorgeous Oregon outdoors. Here's a few of their favorite trails and the Co-op snacks they like to take with them.
Be a Zero Waste Hero in Four Easy Steps
By Stephanie Koerella, Education Coordinator
Reducing our waste has continued to be of greater concern for Rogue Valley residents, especially since January, when options for recycling became even more limited. While the Ashland Food Co-op is ramping up our efforts to reduce waste as a business, there is a lot that our community can do at home to help the cause.
On the Road to Sustainability
By Laura Pfister, Media Coordinator
Forty six years ago, a group of families formed a buying club to access sustainable, local organic food as an alternative to modern industrial agriculture. This humble foundation of social and environmental responsibility started the Ashland Food Co-op and has shaped every decision we’ve ever made. It’s how, over four decades later, that a small buying club became a 30 million dollar, 17,500 square foot Certified Organic Retailer diverting 82% of their discards from the landfill.
Staff Picks: Earth Friendly Products
In celebration of Sustainability Month in April, we asked our Sustainability Committee to share their favorite eco-friendly product.
2018 Kids Summer Camps
We’ve teamed up with Rogue Valley Farm to School to offer three different camps this summer. Each week campers will dive into food production, preparation and exploration, with a mix of farm and kitchen experiences that delight the senses and inspire the soul. Join Rogue Valley Farm to School staff as they cultivate the ability to grow and cook delicious, healthy, seasonal meals. Monday - Wednesday at the Co-op Community Classroom, Thursday & Friday at the Farm at SOU.
Update on our Strategic Initiatives
By Ed Claassen, Board President
Your Board and Management Team invested a significant amount of time in 2014 developing a set of strategic initiatives that we believe are vital in shaping the future of our business and furthering our mission. We formed a Strategic Planning Steering Committee consisting of 3 Board members and 3 Management Team members to guide the implementation of these initiatives.
2018 Electronic Coupon Schedule
To further our sustainability efforts and to serve you better, we began offering Electronic Owner Coupons in January 2017 at the register.
No more forgetting to bring your owner coupons. No more waiting for your newsletter to arrive. Cashiers simply ask if you want to use your owner coupons when you check out.
As we enter our second year of Electronic Coupons we wanted to share a couple of friendly reminders and the 2018 month by month schedule.
Please note:
What Does Democracy Have to Do with Cooperatives?
By Annie Hoy, Marketing Manager
We often refer to cooperatives as “democratic enterprises.” But what does that really mean? The Ashland Food Co-op, like all other co-ops in most economic sectors, is owned and controlled by the people who use its services.
Co+op Basics: High Integrity, Low Price
Looking to stretch your grocery budget? So are we! We've lowered the price on over three hundred items to create a set of high integrity staples for every shopper. Welcome to Co+op Basics.
Co+op Basics includes over 300 pantry and household staples. From beef to milk to cereal, we’ve lowered the margin and price on all those items to make organic, healthy food accessible to every shopper.
Co+op Basics Staff Favorites
After the holidays, we usually find our pocket books a little lighter. Here are a few favorite Co+op Basics items our staff turn to when the money is a little tighter.
Proposals Sought for the 2018 Community Grants
The funding cycle for the 2018 Co-op Community Grants for nonprofit organizations is now open.
Every spring, for more than 20 years, we’ve been donating to area nonprofits through our Community Grant program. We are committed to creating healthy, sustainable communities and this program helps us fulfill that commitment by supporting the amazing work of local nonprofits. The Community Grant program is also the highlight of Cooperative Principle 7, Concern for Community, and is something we take to heart.
From the General Manager’s Desk
By Emile Amarotico
As we commence our lap around the sun in 2018, I wish to recognize the longstanding contributions of an amazing group of professionals. We are blessed with the dedication of eleven department managers expertly coordinating the daily flow of people, products and services that breath life into our Co-op!
-
Lynne (35+ years’ tenure) our Grocery Manager oversees keeping the aisles abundant with shelf stable products and coolers full of fresh perishables.
The Role of the Board in Co-op Governance
By Gwyneth Bowman, Vice President
After serving on the AFC Board for fourteen years my passion for the Co-op model has strengthened my commitment to the Cooperative Principles and Values. Of special importance is how we work together as a governing body with one voice. We are the ultimate decision-makers of our Co-op and hold a trusteeship for the benefit of our owners and community.