Update on our Strategic Initiatives

By Ed Claassen, Board President

Your Board and Management Team invested a significant amount of time in 2014 developing a set of strategic initiatives that we believe are vital in shaping the future of our business and furthering our mission. We formed a Strategic Planning Steering Committee consisting of 3 Board members and 3 Management Team members to guide the implementation of these initiatives.

On January 18th, that committee invited the entire Board and Management Team to meet, review our progress and make any adjustments needed. Together we developed “report cards” on each of the initiatives. We agreed that all of them continue to be important.

Not surprisingly, the initiative with greatest importance continues to be solving our space and parking constraints. Everyone felt that good progress had been made, and that we need to press forward until this initiative achieves some major improvements.

Significant results have been achieved on our food production and customer education initiatives. Of particular note is the development of a real social media impact and the acquisition of an “on-campus” food production facility that will double our capacity to produce healthy prepared foods.

Finally our initiative to catalyze local understanding and interest in the cooperative movement was able to make some vital connections and begin to foster some valuable partnerships.

More Co-op News

Vendors & businesses donating to relief efforts

From day one of the Almeda Fires, the Co-op team wanted to help the community. They reached out to vendors across the region and country to ask for their help with products, supplies and food to get to the fire victims.

And that help came through in big ways, getting nutritious food to displaced families, home supplies in high demand, and wellness and food for first responders and firefighters. Thank you for supporting these businesses as thanks for their help in our community's relief efforts.

October news at the Co-op

October is typically Co-op month, to highlight how differently cooperatives do business. But instead of talking about the 7 Cooperative Principles, or the ownership benefits of being part of the Co-op, we only need to look at the past four weeks to see what being a cooperative really means.

As part of the co-op family, you've helped the entire community immensely. 

Support Co-op staff to rebuild

The Ashland Food Co-op is dedicated to helping our community and our staff rebuild after the Almeda Fires in early September. 

For immediate support, the Co-op gave $1,000 to staff who lost their homes in the fires, as well as $250 for food and other household needs for anyone displaced due to a level 3 evacuation order.

Change for Good in September: Southern Oregon Land Conservancy

For the month of September, Ashland Food Co-op shoppers can round up at the register to support Southern Oregon Land Conservancy. Since 1973, SOLC has been working on multiple fronts to improve land quality and conservation for humans and nature alike. Check out some of the projects below that SOLC has been working on recently. And mark your calendar for Saturday, October 24, as SOLC hosts an Open Lands Day hike and tour on the Rogue River Preserve.

Chatting about community giving with JPR's "Jefferson Exchange"

Recently, Julie O'Dwyer, Ashland Food Co-op board vice-president, joined a panel of guests on Jefferson Public Radio's "Jefferson Exchange" to discuss how the pandemic has led to an even greater need for community giving and support of local non-profits.

JPR logo

Get to know Ashland Emergency Food Bank

The sixth cooperative principle, "Concern for Community," has become even more important since the pandemic began and economies, locally and globally, started to constrict. To address this, the Board of Directors agreed in April to release 100% of patronage dividends and designate Ashland Emergency Food Bank as a donation option for those dividends - resulting in over $20,000 in donations. And with the early launch of Change for Good register round-up, AEFB was a natural choice to receive round-up donations. 

2020 Co-op Election Results

2020 Co-op Election Results

Ashland Food Co-op owners voted for three open seats on the Board of Directors, and for ten non-profit organizations for the Change for Good register round-up program.

Click a name below to read more about that Co-op Board member.

Co-op Owners Step-Up to Support the Ashland Emergency Food Bank!

AFC and AEFB Press Release - Local Strength!

Release Date: 5-26-2020

In April, the Ashland Food Co-op Board of Directors announced to the community that the Co-op would be returning 100% of the 2019 Patronage Dividend to its owners. The 100% Patronage Dividend return to Co-op owners converted to over $628,000.

The Co-op Board felt in this time of great need it was not the right time for the Co-op to put away funds for the future, but rather to support owners fully so they may have more strength to weather these stormy times.

Free Monday Night Lectures - virtual and recorded

Thanks to the many agile and adaptable experts in the Rogue Valley, the much-loved Free Monday Night Lectures live on - even if everything is moving online.

While we miss seeing community members with a joy of learning showing up at the Co-op Classroom, we hope these recordings teach and inspire you.