Update on our Strategic Initiatives

By Ed Claassen, Board President

Your Board and Management Team invested a significant amount of time in 2014 developing a set of strategic initiatives that we believe are vital in shaping the future of our business and furthering our mission. We formed a Strategic Planning Steering Committee consisting of 3 Board members and 3 Management Team members to guide the implementation of these initiatives.

On January 18th, that committee invited the entire Board and Management Team to meet, review our progress and make any adjustments needed. Together we developed “report cards” on each of the initiatives. We agreed that all of them continue to be important.

Not surprisingly, the initiative with greatest importance continues to be solving our space and parking constraints. Everyone felt that good progress had been made, and that we need to press forward until this initiative achieves some major improvements.

Significant results have been achieved on our food production and customer education initiatives. Of particular note is the development of a real social media impact and the acquisition of an “on-campus” food production facility that will double our capacity to produce healthy prepared foods.

Finally our initiative to catalyze local understanding and interest in the cooperative movement was able to make some vital connections and begin to foster some valuable partnerships.

More Co-op News

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Our November Change for Good Partner: SOESD Indian Education Fund

Each month, the Ashland Food Co-op partners with a local nonprofit through our Change for Good program. This November, we are proud to feature the important work of the Southern Oregon Indian Education Department (SOESD) Indian Education Fund.

The Change for Good program allows our shoppers to round up their total at the register, with the extra change going to support a different local nonprofit each month. The funds collected make a meaningful difference for these organizations and the communities they serve.

Save on Field Day Items and Support Native Foodways

This November, get ready for gatherings with friends and family with big savings on all Field Day products at your co-op. Save on more than 270 Field Day items — from maple syrup to wild-caught tuna to paper towels — from Oct. 30 through Dec. 3. Field Day is our value brand that offers high-quality, delicious food and household products at more affordable prices every day through Co+op Basics, making this savings event even more spectacular. Our lowest prices will be even lower! 

Indigenous Peoples’ Day: Honoring Native Heritage

Indigenous Peoples' Day is a holiday that celebrates and honors Native American peoples and commemorates their histories and cultures. It's observed on the second Monday in October, coinciding with the federal holiday of Columbus Day in the United States.

Celebrating Hispanic and Latinx Heritage

September 15th marks the beginning of Hispanic Heritage Month, a time to recognize and celebrate the contributions, diverse cultures, and rich histories of Americans with ancestry from Spain, Mexico, the Caribbean, and Central and South America.

September Change for Good Partner: Friends of Cascade-Siskiyou National Monument

At Ashland Food Co-op, our commitment to community and sustainability is at the heart of everything we do. This September, we’re proud to shine a spotlight on our Change for Good partner, Friends of Cascade-Siskiyou National Monument (Friends of CSNM). This dedicated organization works tirelessly to protect, restore, and conserve the natural beauty of the Cascade-Siskiyou National Monument through service, advocacy, and education.

Stewardship in Action: Restoring Riparian Areas

Disability Pride Month

Disability Pride Month, first celebrated in 1990, commemorates the signing of the Americans with Disabilities Act (ADA). This landmark legislation prohibits discrimination based on disability and ensures equal opportunities in all areas of public life. Disability Pride Month promotes visibility and mainstream awareness of the positive pride felt by people with disabilities.

July Change for Good Partner: Peace House

Meet our July Change for Good partner - Peace House! This incredible organization has been a cornerstone of our community, dedicated to building a culture of peace through compassionate actions that support human rights and justice for all.

About Peace House

Peace House has a broad and impactful mission. Their work spans several critical areas, including:

Co-op, Community and Coffee

We are thrilled to announce that the Ashland Food Co-op has purchased the Rogue Valley Roasting Company (RoCo) from longtime owner, Dustin Way.

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