Update from the General Manager: "Food for Paradise" campaign
Ashland Food Co-op's General Manager, Emile Amarotico, ends 2018 on a very uplifting note with a report back on the "Food for Paradise" donation campaign. Watch the video below, or read on for an extended written update.
Hello, this is Emile Amarotico, the general manager of Ashland Food Co-op with an update on the Co-op’s Food for Paradise initiative.
A few weeks ago, we launched a fundraising campaign for residents of Paradise, CA displaced by the Camp Fire in November. We wanted to do what we do best: provide nourishing, organic food to families in the region.
When we realized the size of the task ahead of these displaced families, we thought about two specific Co-op principles: Concern for Community, and Cooperation among Co-ops. In Ashland, we know the threat of fires and how impactful they can be even when they’re miles away. So when a town the same size as Ashland is leveled by fires, our concern hits close to home: that could have been our house, our neighborhood or our co-op. We had to help.
We also know that because the Paradise area relies on many of the same local farmers and vendors that we do, keeping families fed through this difficult time was an important priority. Working together with our friends at the Chico Natural Foods Co-op, we could make sure good food went directly into the hands of families who need it the most.
Our original plan was to donate $3,000 to the Chico Co-op up front, and to then ask our community to contribute another $3,000 that the Co-op would match.
Well, it didn’t quite work out that way - far from it. Instead of the $9,000 we hoped to raise, I believe that we have completely surpassed this goal. At this time I’d like to share with you the total for donations received to date: over $13,000 has been donated from the community and the Co-op.
I am absolutely floored by this outpouring of support from our community. The generosity shown by Ashland, in spite of our own struggles with the fire season, shows that the caring spirit embodied in our town can be felt hundreds of miles away.
I can’t think of a better way for our community to demonstrate what the holidays are about. This effort will have an everlasting influence in our community: first by personifying and passing on the value of empathy, a priceless gift in and of itself; and second, by giving the recovering families of Paradise the peace of mind of not worrying how they’ll put food on the table while they recover.
Those are gifts that will never be forgotten.
Thank you personally and on behalf of the rest of the Ashland Food Co-op community. We look forward to the new year with such a strong co-op family around us.
More Co-op News
On the Road to Sustainability
By Laura Pfister, Media Coordinator
Forty six years ago, a group of families formed a buying club to access sustainable, local organic food as an alternative to modern industrial agriculture. This humble foundation of social and environmental responsibility started the Ashland Food Co-op and has shaped every decision we’ve ever made. It’s how, over four decades later, that a small buying club became a 30 million dollar, 17,500 square foot Certified Organic Retailer diverting 82% of their discards from the landfill.
Staff Picks: Earth Friendly Products
In celebration of Sustainability Month in April, we asked our Sustainability Committee to share their favorite eco-friendly product.
2018 Kids Summer Camps
We’ve teamed up with Rogue Valley Farm to School to offer three different camps this summer. Each week campers will dive into food production, preparation and exploration, with a mix of farm and kitchen experiences that delight the senses and inspire the soul. Join Rogue Valley Farm to School staff as they cultivate the ability to grow and cook delicious, healthy, seasonal meals. Monday - Wednesday at the Co-op Community Classroom, Thursday & Friday at the Farm at SOU.
Update on our Strategic Initiatives
By Ed Claassen, Board President
Your Board and Management Team invested a significant amount of time in 2014 developing a set of strategic initiatives that we believe are vital in shaping the future of our business and furthering our mission. We formed a Strategic Planning Steering Committee consisting of 3 Board members and 3 Management Team members to guide the implementation of these initiatives.
2018 Electronic Coupon Schedule
To further our sustainability efforts and to serve you better, we began offering Electronic Owner Coupons in January 2017 at the register.
No more forgetting to bring your owner coupons. No more waiting for your newsletter to arrive. Cashiers simply ask if you want to use your owner coupons when you check out.
As we enter our second year of Electronic Coupons we wanted to share a couple of friendly reminders and the 2018 month by month schedule.
Please note:
What Does Democracy Have to Do with Cooperatives?
By Annie Hoy, Marketing Manager
We often refer to cooperatives as “democratic enterprises.” But what does that really mean? The Ashland Food Co-op, like all other co-ops in most economic sectors, is owned and controlled by the people who use its services.
Co+op Basics: High Integrity, Low Price
Looking to stretch your grocery budget? So are we! We've lowered the price on over three hundred items to create a set of high integrity staples for every shopper. Welcome to Co+op Basics.
Co+op Basics includes over 300 pantry and household staples. From beef to milk to cereal, we’ve lowered the margin and price on all those items to make organic, healthy food accessible to every shopper.
Co+op Basics Staff Favorites
After the holidays, we usually find our pocket books a little lighter. Here are a few favorite Co+op Basics items our staff turn to when the money is a little tighter.
Proposals Sought for the 2018 Community Grants
The funding cycle for the 2018 Co-op Community Grants for nonprofit organizations is now open.
Every spring, for more than 20 years, we’ve been donating to area nonprofits through our Community Grant program. We are committed to creating healthy, sustainable communities and this program helps us fulfill that commitment by supporting the amazing work of local nonprofits. The Community Grant program is also the highlight of Cooperative Principle 7, Concern for Community, and is something we take to heart.
From the General Manager’s Desk
By Emile Amarotico
As we commence our lap around the sun in 2018, I wish to recognize the longstanding contributions of an amazing group of professionals. We are blessed with the dedication of eleven department managers expertly coordinating the daily flow of people, products and services that breath life into our Co-op!
-
Lynne (35+ years’ tenure) our Grocery Manager oversees keeping the aisles abundant with shelf stable products and coolers full of fresh perishables.
The Role of the Board in Co-op Governance
By Gwyneth Bowman, Vice President
After serving on the AFC Board for fourteen years my passion for the Co-op model has strengthened my commitment to the Cooperative Principles and Values. Of special importance is how we work together as a governing body with one voice. We are the ultimate decision-makers of our Co-op and hold a trusteeship for the benefit of our owners and community.
Fall Favorites from the Co-op
Like it or not, the cool weather has arrived. Whether you are heading out for a hike or enjoying a good book by the fire, the Co-op Deli has what you need to fuel your favorite fall activity. Stay warm with these comfort food recommendations from the Co-op Deli.
From the General Manager's Desk
By Emile Amarotico
A recent visitor commented that our parking is totally inadequate to our business volume. What’s true is that we cannot create more parking due to space and municipal code constraints. Thus, the value of each available space is increasing over time. Assuming only half of Co-op shoppers use automobile parking, each space supports at least $200,000 in annual sales.
Meet Board of Director Julie O'Dwyer
When not working on Board of Director efforts, my profession is an Interior and Building Designer. I own the Ashland Design Studio, located in the Historic Railroad District, and have a design services studio there - JulieO Design. I have been in the architectural design business my whole life; from crawling around my father's architectural studio to traveling around the world working on buildings large and small to now having created my own niche in the local building community. I took a few years off this path to own and run Tease Restaurant here in Ashland.