A New Look
By Laura Pfister, Media Coordinator
For 45 years we’ve been loving local and fostering community. Throughout our almost half a century history, our identity and logo has gone through many iterations.
Some of you might remember the logo above from our newsletter in the early 1980s.
As we’ve done multiple times throughout our history, it’s time to refresh our brand and launch a beautiful, new logo to take us into the next decade.
Throughout the last year, we’ve been hard at work with a local design agency on a new logo. We drew inspiration from previous logos, our environmental surroundings and the cooperative movement.
So without further ado…
Drum roll please…
Tada! We are very proud to present the new Ashland Food Co-op logo. The Co-op has a rich history in the community and we wanted to honor that with this new design. We incorporated elements of past logos, such as the rolling hills and the sun rays. Additionally, we wanted to give a nod to our cooperative enterprise roots as well as the beautiful Rogue Valley we call home. The “two trees” in the center are known as the Twin Pines, the international symbol for cooperation.
This summer we will unveil a newly branded and user friendly website and over the next year we will update the store interior and exterior. We look forward to celebrating our history and contributions to the Ashland, and greater Rogue Valley, community.
Thank you for shopping with us for 45 years!
More Co-op News
October Change for Good Partner: AFC Gives Community Fund
October's Change for Good Partner is
September Change for Good Partner: Center for NonProfit Legal Services
September's Change for Good Partner is
Center for NonProfit Legal Services
The Center for NonProfit Legal Services has provided free/low-cost civil legal assistance to low-income persons and seniors residing in Jackson County since 1972.
August Change for Good Partner: Klamath-Siskiyou Wildlands Center
August's Change for Good Partner is
Klamath-Siskiyou Wildlands Center
(KS Wild)
KS Wild's mission is to protect and restore wild nature in the Klamath-Siskiyou region of southwest Oregon and northwest California.
July Change for Good Partner: Southern Oregon Land Conservancy
July's Change for Good Partner is
Southern Oregon Land Conservancy
Protecting and enhancing precious land in the Rogue River region
to benefit our human and natural communities since 1978
Meet the 1st Street Beet
Welcome to the newly redesigned and reimagined newsletter from the Ashland Food Co-op: 1st Street Beet.
Think of this publication as a resource to know what’s going on in every level of the community: at the co-op, around town, in the region, and on Earth!
June Change for Good Recipient: Our Family Farms
June's Change for Good Recipient is
Our Family Farms, an Oregon 501(c)3 non profit organization, is hard at work educating and inspiring farmers, policy makers and the community at large to support regenerative agricultural practices.
Capiche Conversations: Interview with Tracy Kaiser, Marketing & Education Manager of Ashland Food Co-op
Our own marketing manager, Tracy Kaiser, was interviewed by Melissa L. Michaels for Capiche Conversations.
May Day Community Block Party
Photography by Chelsea Whitney Art
On May 1st, several Southern Oregon businesses came together for a block party to provide a space to gather as a community after a rough spell due to the pandemic and fires. The May Day Block Party was hosted on Main St in Phoenix, where the scent of food trucks mingled with artisan goods such as local cheeses, locally farmed flowers, and even fresh-baked pastries.
May Change for Good Recipient: Rogue Valley Farm to School
May's Change for Good Recipient is
Rogue Valley Farm to School educates children about our food system through hands-on farm and garden programs, and by increasing local foods in school meals.
"We inspire an appreciation of local agriculture that improves the economy and environment of our community and the health of its members."
April Change for Good Recipient: Pollinator Project Rogue Valley
April's Change for Good Recipient is
A Visit with Rolling Hills
Visit Rolling Hills Farm and learn more about owner Dave Belzberg, who the Ashland Food Co-op is so honored to partner with for more than thirty five years.
A Visit with Magnolia Farms
Visit Magnolia Farms and learn more about owner Elissa Thau, who the Ashland Food Co-op is so honored to partner with for more than twenty years.
A Visit with Emerald Hills
Visit the Emerald Hills Ranch and learn more about this fourth generation ranching family that the Ashland Food Co-op is so proud to partner with for more than twenty years.