Report from the Board of Directors: Strategic Plan Update
By Jeff Golden, External Relations Committee Chair
Ashland Food Co-op is striding into the future with careful intention. We’re especially focused on the three top priorities of our strategic planning process, a collaboration of our board and management team. A quick update:
- Expanding physical capacity. Purchasing the vacant 1.8 acre parcel behind Ashland Lumber on Clear Creek Drive gives us a secure option for long-term expansion near the downtown area. We also continue conversations with Umpqua Bank about the prospect of acquiring their property in order to grow our existing campus. How we develop one or both of these properties will be decided carefully over time, with plenty of opportunity for input from you, our owners
- Expanding prepared food offerings. For a year now we’ve occupied the former Deux Chats Bakery at 222 A St. There we bake an expanding line of goodies for the deli and dessert case in the main store. We’re now ramping up a line of pizza, (baked or ready-to-bake) for the deli and for “grab-and-go” in the store, and have plans for a line of sushi that meet our product standards. Stay tuned; we think that “value-added” food production, which can both respond to evolving customer tastes and habits and more fully utilize locally-grown produce, could become a major segment of AFC business in years to come.
- Expanding the co-op movement. Our passion for the value of co-ops extends beyond our own co-op. Living as we do in a community that strongly reflects cooperative values of empowerment, democracy and broad economic opportunity, we strive to encourage and nurture a growing sector of cooperatively owned businesses in Southern Oregon. We regularly explore possibilities with our Rogue Co-ops colleagues—the Medford Food Coop, Grange Co-op and Rogue Credit Union. Some are described online at www.rogue.coop and we’re preparing a competition for the best business plan for launching or expanding a cooperative business. We think we’re on the brink of a breakthrough for cooperative enterprises, and we want to help make it happen.
As an AFC owner, would you like to get involved with any of these initiatives? We’d welcome your ideas and energy. Drop a note to [email protected] to let us know how you might want to participate in building the future of your co-op.
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February's Change for Good partner: OHRA
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people move from crisis to stability, OHRA builds more capable individuals, stronger families, and a
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January Change for Good Partner: Ashland Food Angels
December Change for Good Partner: Rogue Action Center
December's Change for Good Partner is
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November Change for Good Partner: Vesper Meadow Education Program
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September Change for Good Partner: Truth to Power
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June Change for Good Partner: Maslow Project
Celebrate Ashland Food Co-op's 50th Anniversary
Ashland Food Co-op has been a staple in our community for 50 years and invites you to celebrate this anniversary with them on June 3rd, 2022 from 5:00 PM-8:00 PM, at the AFC employee parking lot for dancing, food, face painting and more!
Music by Eight Dollar Mountain and Wild and Blue.
Siano's Karibbean Cookhouse, Walkabout Brewing Co. and Rogue Kombucha will be joining us with delicious food and beverages available for purchase.